HONG KONG – CK Ski offers marketing representation services to businesses seeking to target local and expat snowsports enthusiasts in Asia. Founded by Carrie Salmon and Kirsty Mullens, CK Ski has capitalised on the opportunity to offer their marketing services to tourist boards, tour operators, travel agents and independent businesses aiming to target snowsports enthusiasts in Hong Kong and other Asian hubs including Shanghai, Beijing and Singapore.
CK Ski provides advertising and media campaign management, representation at consumer and trade events, event management, PR & press, market research, content marketing, copywriting and communications – with integrated packages to suit the individual partner.
CK Ski research earlier this year indicated Whistler in Canada and European resorts accessed by direct flights as important destinations for Asia-based snowsports enthusiasts. With direct flights from Hong Kong to destinations including Zurich, Munich and Milan, tourist boards and tour operators in Europe can look to capitalise on new business from this region. Japan and South Korea were identified as the front-runners for short ski breaks from Hong Kong.